WHACK GLOSSARY

  • ActionScript
    • A programming language for scripting Adobe Flash movies and applications.
  • Blog
    • A web-based publication consisting of periodic contributions, often in reverse chronological order.
  • CMS
    • Content Management System - This allows the client to update their website at will.
  • CSS
    • Cascading Style Sheets are a standard mechanism for controling the design of an HTML page.
  • Flash
    • A technology platform for creating and delivering web multimedia and rich Internet applications.
  • HTML
    • (HyperText Markup Language) A markup language designed for the creation of web pages with hypertext and other information to be displayed in a web browser.
  • JavaScript
    • A scripting programming language best known for its use in web sites, although it is also used to enable scripting access to objects embedded in other applications.
  • JPEG
    • (Joint Photographic Experts Group) A commonly used standard method of lossy compression used for digital images. JPEG is the standard image format used in the Brightcove service for thumbnails, video stills, and background images).
  • Logo
    • A proprietary graphic that symbolically represents a company's brand
  • PayPal
    • PayPal (a subsidiary of eBay) is a payment processing service for online vendors
  • RSS feed
    • Really Simple Syndication is a popular technology for notifying users of updates to content in a web site, blog, or Internet TV channel
  • Search engine
    • A program, such as Google, designed to help find information on the web.
  • SEO
    • Search Engine Optimization - Process in in which the site is optimized and prepped to be found in search engines
  • SWF (Small Web Format) file
    • SWF is a compressed and uneditable vector graphics format used in Flash applications
  • Thumbnail
    • An small image associated with a video Title used in listings for the Title in Players, websites, and video search engines
  • URL
    • A Uniform Resource Locator (URL) is a way to identify a resource and its location on the Internet (e.g. http://www.brightcove.com).

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