In today’s Web 2.0 culture we see all websites, especially the world-famous Facebook flooded with new applications, games, contests, quizzes, and all types of different entertainment.  However, these new tools aren’t just there for people to have fun and, like mostly everything in this world, they can have a specific objective for any type of business.

Facebook applications, depending on the type, can help you reach many different targets.  This site has users ranging from small children to grandparents, so you can hit pretty much any demographic you want if you create your applications right.  This new type of promotion can be very useful thanks to the fact that every time someone uses your application, the name of your company will pop up and they won’t get tired of it. (more…)