There is a very common misconception when it comes to starting a business in the Chicago graphic design market.  Many small companies that start out don’t have professionally designed logos or an established marketing strategy until they get their initial clients and start spreading their brand around.  However, what most don’t realize is it’s much easier to grab those first clients if a good logo and a strong marketing scheme has already been established.

If one focuses on the biggest brands in the business world, there is a very visible trend in the way they handle their logos, marketing and brand.  The reason for this is the brand can and should be the most valuable asset of the company.  If you start your business with amateur logos, business cards, etc, your brand will not turn into an added value.  Starting off small can unveil a harsh reality for several reasons like instability, looking too small, or an unfocused approach. (more…)